Abdullah Al Shabab
My Exposures
My Experience
Product Designer & Brand Communication Specialist
Brand Strategy Lead
Led the successful launch of Sheba Pay,
managing brand
communication
and product design strategies
sManager Rebranding
Brand Strategy Lead
Led the complete rebranding initiative for sManager platform
Brand Book Sheba.xyz
Brand Guidelines Architect
Developed comprehensive brand guidelines for Sheba.xyz
Company Profile Cloudly Infotech Ltd.
Corporate Identity Designer
Created comprehensive company profile and corporate identity
Brand Guideline InstaCircle
Brand Identity Designer
Designed and developed brand guidelines for InstaCircle
Byte Innovation Branding
Brand Strategy Consultant
Developed complete branding strategy and visual identity
My Resume
Educational Background
Executive MBA
On GoingUniversity of Dhaka
B.Sc in Information & Communication Engineering
2019Bangladesh University of Professionals (BUP)
Secondary School Certificate (SSC)
2013 | GPA: 5.00Bangladesh International School & College
M.Sc in Information & Communication Engineering
2022Bangladesh University of Professionals (BUP)
Higher Secondary School Certificate (HSC)
2015 | GPA: 5.00Bangladesh International School & College
Recent Positions
Brand Specialist
Cloudly.io (March 2022 - Till Now)• Successfully increased brand
awareness by 30% through targeted market campaigns and
digital initiatives
• Conducted comprehensive market research to identify
consumer trends, resulting in over 25% brand
conversion
• Collaborated with development teams to strengthen
brand messaging resulting in increased website traffic
by 50% and generated 40% more lead conversions
Senior Officer, Marketing
Sheba Platform Limited (September 2022 - February 2025)• Successfully launched campaigns for
sheba manager and Sheba Pay. Contributed 10-15% growth
in GTV, user acquisition and retention
• Planning and execution of sheba manager and Sheba Pay
categories growth along with brand development
• Own customer value proposition of sheba manager and
Sheba Pay's digital services
• Established 8340 sheba manager points over 64
districts of Bangladesh
Previous Roles
Founder
HL Tours and Travels (March 2020 - January 2022)• Manage the company's financial
health, including budgeting and financial tracking
• Maintain corporation relationship with government
clients
Intern
Dhaka Electric Supply Company (DESCO) (June 2019 - July 2019)• Responsible for planning and execution of system operations
Marketing & Brand Skills
Brand Communication
Digital Marketing
Campaign Management
Brand Identity
GTM Strategy
Tools & Technologies
Adobe Illustrator
Excel & PowerPoint
Web Development
SQL & JAVA
Media Buying Strategy
What I Do
Business Development | Brand Communication | Marketing Operations | Digital Campaigns | Customer Acquisition Strategy | UI/UX Development
Business Development
Strategic business growth planning and execution to drive revenue and expand market presence.
Brand Communication
Crafting compelling brand messages and maintaining consistent communication across all channels.
Marketing Operations
Streamlining marketing processes and implementing efficient operational strategies.
Digital Campaigns
Planning and executing impactful digital marketing campaigns to drive engagement and conversions.
Customer Acquisition
Developing and implementing effective strategies to attract and retain valuable customers.
UI/UX Development
Creating intuitive and engaging user interfaces with focus on exceptional user experience.
My Portfolio
My POD
Contact With Me
Abdullah Al Shabab
Growth Oriented Marketer | Business Development Strategist | EngineerI am available for freelance work. Connect with me via phone or email.
Phone: +880 175 117 7800 Email: abdullahalshabab@gmail.com